Jason White | In episode 17 of Light Culture Podcast, Paper Magazine founder David Hershkovits talks to Jason White, CMO of Cura Cannabis, formerly at Nike and Beats by Dre.
Can a marketing whiz who’s worked for halo brands like Nike and Beats By Dre make it in the cannabis industry? Jason White sits down with Light Culture Podcast to tell us what he learned there and how it can be applied to the emerging cannabis industry where the playing field is uneven and different rules apply. As CMO of Cura Cannabis, Jason White is ready for the challenge. We find out how China changed him, how marketing to women and seniors is all the rage and what it’s going to take to establish a brand in an industry on the brink of national legalization.