Adam Grandmaison aka Adam22’s No Jumper Remix | In episode 46 of Light Culture Podcast, Paper Magazine founder David Hershkovits sits down with underground rap blogger sensation Adam22 creator of No Jumper.
Adam Grandmaison is a hip hop fanatic from New Hampshire who turned his ear for underground sounds into a media business. When we scheduled this interview we planned to hear from Adam about how he made it from New Hampshire to Los Angeles and all his trials along the way before delving into his takes on COVID and the new normal. Then a wave of Black Lives Matter Protests, which were quickly named the largest Civil Rights Movement in American History took over the media and the streets. Amid protestors’ calls to focus on the issues at hand, we at Light Culture Podcast felt that we had to use this time with Adam to address the issues at hand. So here is, Adam Grandmaison, host of the virally popular underground hip hop show, “No Jumper,” reflecting on life during Covid and the Black Lives Matter Uprising.Read Transcript
[00:00:00] Preparation [00:00:57]
Where are you now, and how involved have you been in the protests?
I’m in my back house right now. I have not yet been to a protest. My girlfriend, it was her birthday over the weekend, and she is pregnant and she would realistically have been extremely angry with me if I had abandoned her birthday for the protest. But I did donate a, you know, an amount that I felt was significant and been spending a lot of time thinking about how I can make content that will interact with this time that we’re at in American history.
I’ve been doing a bunch of research today, kind of working on my George Floyd show that I have prepared. Just trying to talk to some people. I know some people that knew him, like Trae tha Truth, for example. So, I’m thinking of, uh, kind of digging in there and trying to get a little bit more in depth, as sort of my way of contributing to the discourse regarding this.
So, what are you hearing now? Is there a general agreement about anything at this point?
You know, that’s a – that’s a fair question. I think it’s a tough conversation to even have publicly because of the fact that there are so many different groups that are being conflated and compared to each other. Well, I know, let’s just start with the obvious, is that we’ve seen, you know, mind blowing police brutality. Both as the original catalyst for this, as well as a lot of the stuff that we’ve seen go down at the actual protest and what not. So, obviously I’m horrified by that.
But I got to admit that I’m also pretty horrified seeing people use this all as cover to do the looting-type stuff. I saw a lot of people that I worked alongside on Melrose and Fairfax, having their businesses just absolutely destroyed. I can understand the rage. But at the same time, it’s just a huge bummer to see people who are real participants in the community, sort of, becoming victims to this. Like, you know, I’m not necessarily in favor of anybody smashing the Gucci store, but I can understand it. In terms of smashing up Round Two or Sorella, I’m a little less convinced. But, you know, it’s hard because you don’t want to conflate the people who are really just out here protesting with the people who are using this as cover, and a lot of the people I see… You know, like, when I’m watching this white guy, wearing body armor, burning down an Auto Zone, it’s like – Well, to be real, this guy does not look like a Black Lives Matter protester to me, and I’m much more inclined to believe that he’s some sort of anarchist fuckhead or Trump supporter that just wants to stir shit up or whatever.
Yeah. So, you think there are people like that out there who are, you know, that devious to go and plant themselves within these groups, and create havoc to just fuck shit up?
For sure there’s a lot of different groups. I’ve just seen too many videos of peaceful black protesters just demanding that people- basically anarchists, for lack of a better word- stop commandeering their movement. That was what I heard from a lot of my friends who were at the protest. They would just keep seeing the same cycle over and over. Some white guy throwing a brick through a window and then a bunch of black people, kind of, surrounding them and saying like, “Hey, fuck you. You’re taking away from our mission of what we’re trying to talk about here.” I mean, I know people too that like… I was with a friend of mine and, uh, he got on FaceTime with somebody, and I look at the phone, and the guy’s surrounded by probably a couple hundred pill bottles. I’m like, what the fuck is that? He’s like, “Oh. They hit a pharmacy last night.” I’m like, oh my god. But, hey, at the same time, I can’t hate on the dude for using the cover of this event to go hit the local pharmacy. I mean, shit, it is what it is. At the end of the day, mother fuckers are broke out here and they gotta do what they gotta do. I spent a lot of time thinking about where I would have been in all of this if I was nineteen right now. And I’m not sure. But…
You’re not sure? I have a feeling you would have been out there.
Yeah. As an adult business owner, I might look at it through a slightly different lens now.
Yeah. Well, and would-be father. Has that brought to you, you know, introspection, thinking about it, or any of the things in terms of your life, past, present, or future?
It is a little nerve wracking, just cause we’re at such a chaotic moment in time. However, you know, the other day, honestly, I teared up a little thinking abou explaining slavery whenever my child might be old enough to sort of start to understand that. Explaining the history of black people in America in general. Like, how the fuck do you tell a little kid about slavery? I don’t remember the first time I had the conversation. That’s pretty traumatic to even think about to tell your kid about that. Well, but beyond that, I do think that this is all progress, one way or another. And these are conversations that weren’t necessarily normal when I was a kid. And as fucked up as shit is, I think that it’s probably the best time to be a minority in America. Which says a lot about the history of minorities in America.
There’s the most progress happening right now. I mean, it just says a lot that people are so dissatisfied with the status quo. I think that as much as this might feel painful while it’s all occurring, you know, this is progress.
Let’s hope so, right? I’m generally an optimist, so I’m gonna stick with that sentiment. Yesterday, there was this big movement for this Blackout Tuesday. And you’re a big social media presence obviously on Instagram and elsewhere. And, that became a controversy too, right? How did you feel about all of that?
Yeah. I saw like everybody I know posting the black square, you know, I have a big aversion to meaningless, ass kissing type shit.
Put your fucking money where your mouth is. Say something that has some fucking meaning. I don’t know. I’m just so not impressed by a lot of the displays of support that I’ve seen from white people primarily, I guess. It just feels like people are so attracted to posting the most meaningless shit trying to get some points. And for me personally, the black square thing just kind of didn’t feel right. And then, and I read about the significance of it. And I appreciate it. You know, I’m certainly not telling anybody how they should try to enact progress. There was just something that felt a little hollow about that to me, so I didn’t jump right on it. But, that being said, there’s a conversation that’s happening. I was talking to the guy who does all of our merchandise the other day, and that was part of the conversation. He said, “I think a lot of the stuff that we were gonna do, merchandise-wise, would probably feel pretty tone deaf right now.”
And I, you know, throughout that conversation, I ended up sort of saying, “You know, I think that you’re right. And I think that the conversation that we should be having now is like, how do we actually use our merchandise to support things that people care about? And to enact a change in the world. How do we partner with organizations who are doing important things?” I think that it’s a positive thing that people are a lot less interested in braggadocious shit, and people talking about getting fucked up, and people just sort of filling their timelines with meaningless shit. You know, there’s a lot of stuff that was standard a few months ago, would just seem really, really like it was in bad taste now. Which, personally, as a person who, uh, is not a big fan of materialism and shit….
I hundred percent agree. People are trying to figure out, “Okay. Well, how do I even do a show in the middle of this?” You know, you have to figure out how you want to be with it. I mean, even with regard to our show. You know, typically I wouldn’t jump on my guests with asking all these questions about what’s going on at this moment. We’d be telling more of your story, which I’ll get to also. But right now, it seems like that’s – you have to figure something out. And everybody has to rethink whatever they’ve been doing.
I think that now’s the time where people are sort of reconsidering everything. And I think that’s ultimately for the greater good. Because there’s just so much stuff that has gone unexamined within the culture, not just in hip-hop. But, you know, just a lot of silliness and a lot of stupid shit that’s become the status quo. Like, you know, there’s too many songs that have – And, you know, I’m certainly to be held accountable for this as well. But there’s just been so many songs that have basically existed for no reason other than to glamorize drugs over the past however many years. We’re getting to the point where the culture seems fed up with that, and doesn’t want to glamorize stupidity. And, there’s a certain extent to which the culture just gave rappers a pass on not using their platform for talking about positive stuff. It wasn’t considered important. That doesn’t feel like the case anymore. Now it feels like, oh, the culture as a whole is expecting people to, you know, use their platform for some kind of good. I’m interested to see how that translates into the music as we go forward, over the next six months or year. Is there going to be a lot more of an impetus to have rappers include more conscious content in more of their songs?
Right. Well, you know, conscious rap is a genre right now, which isn’t what you’ve been talking about. And what you pretty much tend to have on your show, right? So, are you saying that you’re reconsidering or reflecting on the kind of guests you might have, and trying to incorporate more different attitudes?
It definitely makes me just want to have better and more serious conversations on air. And to think, who are people that I can have, you know, really meaningful conversations about race with? And who are people that, you know, sort of hit the intersection between my audience and maybe like an older more conscious audience? Yeah. I’m definitely just kind of, trying to figure out… We’ve had every reason to slow down with content over the course of the past week or so. I think that’s good to have like a break to sort of reconsider where you’re at and what you’re talking about. Maybe two weeks from now, everybody will be totally okay with posting some frivolous shit on social media again. A lot of the hip-hop platforms tend to sort of gravitate towards silly shit. And I think it’s just good to have this time period where, maybe, if you only post positive shit for a week because it’s kind of considered unpalatable to do otherwise, then maybe that sets a tone for the whole game going forward. That, you know, people are just realizing like, “Oh. It’s better to get less views promoting positivity than to get as many views as possible while primarily pushing bullshit.”
Yeah. That’s something you have to consider too, right, with your audience? Are they gonna want to hear the, you know, the same stories. A lot of your stories or the perk of your guests are very personal, they have great stories. Each one is very different. For most people, like me certainly, not the lifestyle that I’ve lived at all. And it’s sort of a window into another world that I find very interesting and important to have out there. So, that people can actually see the intelligence of a lot of these rappers who are otherwise, you know, their songs may not reflect it a hundred percent. But when you actually get to talk to them, you see that there’s really a reason why they’re doing what they’re doing and being so successful. Which brings me to this other point about black entertainment, and entertainers in general. Right now, they have come up to be the spokespeople for the community at this point. They are the leaders. They are the ones who can hold an audience. They are verbally dexterous. They’re charismatic. They’re used to addressing large audiences. So, suddenly we have like this whole new world of potential leaders that I find like very exciting and someone like Killer Mike, for example, who has always been that person in my mind, but now has jumped up a notch again with this speech he recently gave in Atlanta that everybody really heard and appreciated.
It’s crazy to think about, as somebody who’s, you know, basically been obsessed with rap music since I was a kid. And, I had a dad who was very much involved in politics. And there was never really much reason to see crossover between the two worlds. It’s pretty amazing, honestly, that there are rappers that my parents know who they are from them taking stands politically. You have somebody like Scarface running for office, you have – I mean, somebody like Killer Mike, it almost seems inevitable that he could be in office at some point in his career if he chose to go in that direction. I there’s a lot of people – God. I mean, that’s like the best case scenario is to think that so many more people that are of the culture are gonna see that as a real viable path forward. You know, have a real role in government as opposed to just being an entertainer.
I don’t see why not. ‘Cause it’s a natural fit. And also, they have the platform of social media with all those followers. So, it’s not like they need mainstream media gatekeepters who would have controlled who actually gets heard. So, now it’s actually the opposite. It’s where they – You know, people who get heard are the ones who are in social media have the largest audience versus, you know, the CNNs, or whoever, who are trying to reach these people but have no chance.
Right. I mean, it’s gonna be the CNNs that are gonna need the Killer Mikes, you know? When they’re looking for commentators and what not. They’re gonna get to the point where it’s not gonna seem as useful to have like stodgy ex-politician guys when they could have like, you know, actually relevant people members of the community and what not.
Exactly. And, potentially you could be a host of such a show or be, you know, someone who, because of your work up until now and what I see to be like, you know, a real talent in front of the mic and talking to a range of people. And now we see Joe Rogan has gone and made this amazing hundred million dollar deal, or whatever, with Spotify. Does that like wake you up about what your podcast could be? Or in general, what you might be doing five years from now?
I mean, the Joe Rogan deal scares me because I don’t want to see independent podcasting die. I don’t want to see podcasting become like the radio or some shit. That’s something that I worry about. I mean, it does increase the value of podcasting overall when you see Joe Rogan getting that deal. But at the same time, I fell in love with podcasting from just the basic idea of having a conversation recorded. I mean, it is nice to know that corporations are valuing that content, but at the same time I think people need to be really careful about aligning themselves with big corporations when it comes to making content. Because, Joe Rogan might be in the position to not have to mince his words on his podcast, but I know other people who certainly have. Who have gotten podcast deals with Spotify, and all of a sudden it’s like, “Oh. We gotta get this episode reviewed because their board is gonna want to have a say about this.” And you’re opening yourself up to the possibility of being cancelled for your opinions and what not. To me, it is an interesting time, a little bit scary in general, but I don’t know.
So, you feel that because of your freedom on the podcast, and I guess YouTube also gives you that same kind of freedom to do what you want?
I would say, YouTube has been pretty hard on me, in terms of producing content that might have had nudity or people talking about drugs in it. Somewhat understandably. But when it comes to actual ideas and what not – Well, no, I can’t lie. I mean, I’ve definitely done podcasts where we’re talking about terrorism and then – Boom. Basically nobody was seeing that podcast because it was us just talking about – and apologies to you, if you’re going to put this on YouTube and the word ‘terrorism’ just makes fucking bells go off. But, you know, there’s a little bit of stuff like that that’s scary.
I was just gonna say, Homeland Security’s gonna come visit you.
Yeah. I mean, that stuff is a little worrisome. The idea that I could do a good podcast and a hundred thousand people are gonna see it instead of five hundred thousand people, because we talked about some real shit as opposed to some stupid shit. But, you know, at the end of the day, I mean, I’m not terribly worried about YouTube infringing upon my right to say whatever the fuck I want. I mean, I don’t think that Spotify is necessarily going to give their creators the longest leash in the same way that YouTube would. But maybe they would. I don’t really know. I’m just a little worried about it. I’ll just say that.
And cannabis, is that a subject that they have any objection to?
On YouTube? I mean, we’ve actually always been able to smoke weed pretty freely on the show.
We got demonetized one time, cause the guy had a pound of weed sitting on the table. Or there’s been times where we’ve, you know, smoked like forty blunts in the course of a podcast, and then we got kind of a bad reaction to that.
So that is kind of an integral part of the culture from where you started. But cannabis stores were targeted during this, you know, this street war. The race wars that have been going on out there. Do you feel they should be exempt as well? Or what’s your attitude overall to cannabis?
I mean, I’m not sure that many of the people who are robbing the Cookies dispensary were thinking about it like this. But, I mean, there’s a lot of inequality that’s been ushered in through the issuing of these permits to run dispensaries all over LA. You know?
So, I do understand that a lot of the rioting, and the looting, and stuff is a reaction to a lot of different things in the system. And I think that, you know, a lot of those people probably don’t even give a shit about the fact that Cookies is selling eighty dollar eighths. And if they had to like explain why, you might understand that a lot of the system that’s made marijuana legal has also made it unbelievably expensive. And that a lot of people are not exactly happy about that as well. Um. I don’t know. It’s not that I think that the dispensaries should be exempt. I do wish that people were a little bit more focused with their rage, but I also don’t know that it’s necessarily my position to nitpick it.
Well, cannabis is interesting as well, because so many African-Americans have jail records and a hard time getting jobs because they have been arrested for cannabis in the past. That was huge. We know about that. And so, as a result, they get – they can’t get a job, so they go into the illegal market, right? Because you gotta work. You gotta make money. Where are you gonna make it if you can’t do it legitimately? So, you know, turning communities into lifelong criminals and, I don’t know, maybe there’s just some kind of connection there as well. That, you know, “Well, fuck you. We’re gonna take our weed.” I don’t know.
Yeah. I mean, it’s like you have layers of shit. You have peaceful protesters. Then you have people who want to incite shit. And then you have looters who aren’t far behind, who just want to get some get back. From their perspective they want to get their hands on some of the shit that they feel like has been kept away from them as a result of this unequal system. And I get that. I totally get that. And, you know, it’s hard to look at it as a business owner and not feel personally attacked. I’m lucky that my shop actually shut down in February right before CoronaVirus hit for completely unrelated reasons, and we were planning on starting another shop up. Which has been indefinitely pushed back. But, you know, yeah. It’s a challenge to see that rage and to want to understand it as opposed to just looking at it from a selfish perspective, and thinking like, “Oh. This is fucked up. You’re destroying shit in your own community.” I look at a lot of those kids who are robbing those stores and, to me, it’s like I have a lot of faith in you. Like I believe that you could be a guy that has a store on this block, or you could start a store in your community. You know, for me, I have empathy for the shop owners now that I might not have had when I was nineteen and, I don’t know, I guess that’s part of what I find kind of sad about it. Is that it’s like, I want to be somebody who could help show the same types of dudes who are looting the Cookie store, that they could be, you know, somebody who could really make something out of themselves.
Yeah. And I think you will, if you haven’t already done so. I feel like, you know, you’re a man who has been able to do so many different things. You know, because you wanted to, not because there was set out a path for you to follow. So, you seem to go your own way.
Yeah. I mean, I was somebody who, you know, I look at people who run businesses, uh, or have jobs and I’m kind of in awe of them. I never got that. Like, as a kid, that didn’t really make sense to me. I remember after selling drugs or scamming for a while, it kind of started to make sense to me. Like, “Oh. This is like other people, when they start businesses, it’s kind of like what I’m doing. Where I’m stealing shit and selling it on eBay.” You know, I figured that out before I figured out the idea of starting a business. Like, the illegal side of things always kind of made more sense to me.
Right. Yeah. It’s very appealing. It’s usually a good business model. Well, even speaking of the looting for a minute, back there, because you probably heard, but certainly in New York it’s been the case, where they would have kids on bikes like scouting the area to make sure there were no cops around. And then they would call and then an SUV would show up. Five guys would pop out. They’d hit the store, clean it out, jump back into their cars and get out of town. You know, where it was just purely organized, you know, robbery basically taking place there. Uh. Taking advantage of the situation. So, you know, at the same time, it’s like, “Wow. That’s pretty amazing.” Uh. Because people will see an opportunity and take it when it’s there.
You can never really assume that the same people who are doing criminal acts, you can’t really assume that they’re necessarily dummies. Like, in reality, our cops, and our military, and our National Guard, et cetera, who are the people that are like the most invested in protecting the country or whatever have a very hard time stopping a lot of people who are basically just like street-level criminals from doing the shit that they want to do. So, that kind of says a lot about the ingenuity that you’ll find with people who break the law for a living.
Well, it’s sort of like, comparing sort of an insurrection, like a guerrilla war, in a city where the military can come in. But, you know, that guerrilla war is not gonna end. There’s always gonna be people who are infiltrating, getting, doing what they have to do, getting out. And, you know, this is kind of where we’re at right now it seems like. Where it seems like where, at least today, and, you know, hopefully we’ll still see some progress out of this as things quiet down. Because I don’t know how much more people can take all of this.
Yeah. No. That’s real.
You’re a producer, director, you look for guests. Right? People want to book you, you want to book people. So, who would you like to talk to right now that you think would be on the top of your list?
That’s a good question. If I was gonna shoot for the stars. How about we talk to Jay-Z? There we go.
Jay-Z. Your number one rapper of all time, as I heard.
Did I say that? I agree with that, if I did say that. He’s pretty up there. I mean, especially, I have a book by Michael Eric Dyson. Whoops.
Oh, yeah. He’s great. Yeah.
He has a book about Jay-Z that came out, maybe a year or two ago. I was reading that for a while. And holy shit. I mean, it’s pretty unbelievable. The extent to which I was listening to Jay-Z as I was growing up and didn’t really understand how important he was. You know? Like, uh, just didn’t really understand how many things that he did, he was the first to do. Or how many things he said, he was the first to say. Or even like, I was listening to Tupac the other day, and I’m like, you know, this is the definition of me having taken an artist for granted as a young man. Whoa. Oh. He’s still here.
Oh. Wait. No. Okay. Sorry, my view changed. I thought that, you weren’t on anymore.
I thought you were going, “Tupac is still here.” He hasn’t left.
Tupac is gone unfortunately. I thought you were gone. But I was listening to “Me Against the World” the other day, and I’m like – Dude. I was a young man listening to Tupac, not understanding that so much of this shit, Tupac was the first person to say on a record. And same thing with Jay-Z, like you know, the hustler mentality is very much like a thing that he brought to the table that wasn’t really a thing until he came along. And, uh, I don’t know. There’s a lot of other examples as well. But, yeah, I mean, Jay-Z –
Yeah. You could get him, man. I don’t see why not. Have you tried?
If I were him, I might go somewhere else to do the interview. But, you know.
No. That would be the coolest thing for him to be on your show, I think. Cause he could always get on the other shows. That’s no big deal. Everybody wants him.
Well, if you see him around and you want to tell him that. [laughter] I would totally appreciate that. So, thank you.
So, who else? How about Barack Obama?
Ah. But I listened to him on Marc Maron and –
You know, I love Obama. But I wouldn’t say it was the best, I mean, he’s a very guarded person in how he presents himself to the public. You know, he doesn’t tend to give you much more than he needs to give you. Which is, you know, it’s a very presidential thing. We forget given our current presidential status.
How about Michelle?
Michelle. I just watched that documentary about her the other day. I’m kind of convinced that she is gonna be Biden’s running mate.
Oh, really? I would love that.
Yeah. I think that makes a little bit of sense.
It makes too much sense to happen almost. You know, it’s sort of like, it’s the obvious move that no one’s making.
Yeah. I think that nobody, unfortunately, is terribly excited about Joe Biden and I think that were they to get somebody like Michelle Obama – I mean, they’re gonna have to get somebody who can engage the, sort of, progressive base. And, I mean, Joe Biden ain’t the one to do it. Somebody like her, I don’t think Amy Klobuchar is gonna do it. I don’t even know that Kamala’s gonna do it. People got too many legitimate grievances with her. I think Michelle Obama makes perfect sense, but does she want that job? I don’t know.
Nah. I don’t think so.
I would totally understand if she did not.
Yeah. So, a lot of the people that you’ve interviewed and known have come to unfortunate endings, have died, right? X, Lil Peep. And then, in general, the whole scene, the rap scene, Nipsey Hussle, Pop Smoke, Juice Wrld. You know, what’s going on? I mean, is that kind of something that is gonna be going on forever? Because these are great, talented voices. Potential to do so much. And yet, they wind up in this state. So, is the thug life still alive and well in the hip-hop community?
I mean, you know – That’s part of what makes it so sad, is that out of everybody you named, it’s such different reasons for their passing. I mean like, you look at somebody like Pop Smoke. I still, really, have no idea what to think of his passing, except that, you know, a lot of people might not be paying close enough attention, to realize about a lot of the stuff that he was talking about in his songs and stuff – I mean, this guy was not a stranger to the streets at all. But I still don’t understand how the fuck he got killed a couple miles from my house, when he’s out doing his thing in New York. I mean, I still just haven’t really wrapped my head around that.
You know, the Lil Peep situation, the Juice Wrld situation. I feel like the labels are partially to blame. You know, the culture itself is partially to blame. The culture that makes it seem sort of okay and normal for young kids to be like doing drugs. But yeah, man. It’s all such different situations. I looks at X’s passing, and it’s kind of like, you know, what’s the lesson to be learned there? Like, don’t be a celebrity driving a fancy car around with a bag of money in the back, because you might get robbed? I mean, that doesn’t seem like a – a terribly relatable message for the youth. But yeah, I mean, it’s wild when I think about it. I wasn’t up close and personal for a whole lot of death until the past few years. You know, I had people I went to high school with that were dying of drug overdoses. Like, after I got out of high school. But, you know, it’s nobody I was really that close with until really like the past five years. And, uh, yeah, it can be really, really tough to deal with. Really intense. And, uh, I don’t know. It’s like, I don’t have a lot of answers. I still haven’t been able to make much sense of it.
Are you sometimes, also, scared for your own safety? As you know, becoming this public figure with extreme opinions and guests with extreme stories.
I mean, I had a guy put a gun in my face. So, that sort of made me start reconsidering. But… Generally speaking, no? I’m not that worried about it. I mean, I go where I want to go and I do what I want to do. I’ve always been more than ready to protect myself. I don’t know. The idea of somebody shooting me doesn’t really seem that scary, because I just feel like, you know, you got to move in such a way that you minimize the risk of these things happening. And, I feel like I’ve got my bases covered for the most part.
You figured that out. I mean, you know, you’ve had to navigate the world on your own for a while it sounds like. So, you’ve done pretty well.
Yeah. But, at the end of the day, I mean, I haven’t really seen much reason to worry either. I don’t know. It’s like, people ain’t really – people aren’t going as out of their way as they might want you to think to do what they think they’re gonna do. I don’t know. I don’t want to get too specific.
Yeah. Well, that’s cool. One last question about podcasting again. Because, you know, when you started out, it was more about the guest. Right? So, you were trying to introduce this new world. And a lot of them had followers, and sort of you built on that. And now, I’m wondering, if it’s become more about you? So, you’re the story and people tune in because of you more than they do because of the guest. And how has that affected you in terms of your future, with regard to other possibilities in the media and entertainment worlds?
Yeah. I mean, it is a strange thing that’s happened where, at first, when you’re doing podcasts it’s like you know, you’re just a guy talking to people and nobody thinks that’s all that noteworthy or whatever. And then, over time, it becomes like a collab. Like, they’re excited to see you having a conversation with this person. You two on camera. That’s the thing. Like, it’s not just about the guest and it’s not just about you. It’s about you two together. And that sort of increases the pressure, in a way. Because you feel like everybody who comes on your show, it becomes so much more of a thing where them just sitting next to you is all of sudden like a decision to be made. And it can be kind of crazy.
Like, we have a weekly podcast now, that we’ve been doing for the last… shit we’re on episode forty-five, and we do it pretty much every week. So, we’ve been doing it for about a year, I guess. Um. That’s just called the No Jumper Show. That’s more focused on just us, like me and a couple of my friends just hanging out and having conversations. And that’s very much it’s own challenge. Is that challenge of building rapport and finding a way to, you know, really build up a great dynamic between people. So, that’s like a big thing that I find interesting. And I’m trying to do more of that.
I have another co-host, AD, that we’re about to start doing like a pretty consistent podcast together. But yeah, I mean, sometimes – Well, to be totally honest, there’s an extent to which when I was getting into this game, I would have done all kinds of crazy shit just to be around Chief Keef. And now I’m in the position where I could probably hit Chief Keef and go hang out tonight. I’ve kind of gotten over a lot of the clout chasing stuff, in terms of making content. Where, if you really want to make content with rappers, you have to be willing to just ride out. You gotta be there. You gotta be down to be at somebody’s house for eight hours. I’m not really in that position so much anymore, where I’m so pressed to get an interview that I’m gonna just go super out of my way and just be all crazy to try to get the interview or anything. I’m much more motivated now to find ways to be able to make content consistently week after week, and not have to necessarily be like hanging out in some studio for a million hours to get somebody to get on camera with me, or whatever. So yeah, that’s a big thing that’s changed as well, for me, is just that I’ve become a different person and I have different priorities. And especially with something like the kid, it’s like, you know, you’re just – You’re not gonna be able to be like a great dad if you’re also like hanging out in the studio til three in the morning. So, it’s kind of like playing your role and knowing where you fit in, and realizing that you have value outside of, just having to be there all the time.